About
Our
Promise
Community begins over a cup of coffee. As we welcome you into our community, we promise to be strong, bold, balanced, and warm:
Strong. Though change can be overwhelming, we are here for you to lean on throughout the journey toward a better business.
Bold. Backed by data, best practices, intention, and focus, we streamline our strategy to get you the boldest outcome.
Balanced. Our unique blend has notes of happiness, health, and harmony. We’ll help your dreams pour over.
Warm. We will think deeply and laugh wholeheartedly with you as we work toward perfection.
Meet
Kim Logsdon
Kim Logsdon has worked with business owners and entrepreneurs for the past 30 years. She started her consulting journey in banking working with entrepreneurs and private equity advisors providing them with financial services and credit facilities to grow and expand their businesses organically and through acquisitions.
While she spent a majority of her career in New Jersey, she also worked with international banks in Amsterdam and London before returning to New York and New Jersey.
Twelve years ago she began her own entrepreneurial path starting a health coaching practice complimenting her passion for fitness, wellness, and marathon & triathlon competitions.
Kim’s entrepreneurial drive and experience proved beneficial when her father asked her and her brother to partner together in the family manufacturing business during a phase of explosive growth in the oil & gas industry. During this period, Kim and her family also invested in, managed and sold two math-tutoring franchises in NJ.
After the sale and closure of the franchises, Kim began consulting entrepreneurs to help them address cash flow challenges and create financial stability. She serves to coach entrepreneurs to face their finances, improve operating efficiencies, drive margins higher and generate stronger cash flow to improve the health of their businesses and their lives.
While Kim resides in NJ, she enjoys the adventure of traveling the world with her husband and two children, continued challenge of staying healthy & fit and believing we deserve to achieve our dream lifestyle.
Meet
Dana Moraci
While owning her gym franchise in New York, Dana also served on the board of advisors for multiple charitable organizations helping raise millions of dollars. This experience further solidified her passion and skill for organizing multiple events and operating large teams with similar goals. After the closure of her gym during the Covid-19 pandemic, Dana, her husband and her 18 year old triplets, moved to Florida.
After moving to Florida in 2020, Dana met Kim while helping an accounting firm to operate in an efficient manner and organize their departments to work together to attain and sustain profitability. During this three year period of time Dana and Kim saw this accounting firm through three mergers and acquisitions growing from 7 staff in Florida to 35 staff in six states and four countries.
Dana’s knowledge and experience brings an operational and organizational mindset to our clients helping coach them through business decisions that can create a magnitude of efficiencies and clear expectations.
“I believe that everyone, every business owner, deserves to achieve their dream lifestyle.”
~ Kim Logsdon
“Working with Kim Logsdon has been life changing. In just the first session, she showed me how off my pricing was, and how to price my products to ensure I could pay myself. Now, for the first time since opening my doors, I’m pulling a paycheck from my own business!”
― D.E.
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